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Instagram Introduced Guides in 2020.
"A way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram".
Using Guides, you can create a list with Text and visuals (new, saved, or older posts). It creates a blog kinda environment to present your recommendations/suggestions on any topic.
For Example : let say you know 5 awesome gadgets which will be very useful for students, you can combine all of the 5 individual gadget posts into one list. The user who clicks on a particular gadget will be directed to the original post or product page where they can make the purchase.
Here is a short video on how to enable the feature from @techhintss
Different Type Of Instagram Guides:
- Products
- Places
- Posts
As of now, you can create these 3 types of guides in your Instagram profile. You can use this for marketing purposes (Promoting a client or your own brand) as well as knowledge sharing.
It helps creators to engage more with their fans within the platform. Here's a quote from Instagram about Guides
When viewing a Guide, you can see posts and videos that the creator has curated, paired with helpful tips and advice. If you want to learn more about a specific post, you can tap on the image or video to view the original Instagram post. You can also share a Guide to your story or in Direct by tapping on the share button in the upper right corner.
How To Create Instagram Guides :
- Click on the " + " button at the top of your Instagram Profile.
- Choose "Guides" from list
- Create Guides by choosing any one of the categories
Guides Option Not Available On Your Instagram Profile?
No Worries, just go into any of the profiles which already have enabled Guides.
Scroll through end of their list and there you will find an option to create Guides on your profile. This is the method which worked for me as well.
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