Newest Instagram Update - A New Patreon Like Subscription Feature For Creators

Instagram announced an Subscriber Alpha test back in January 2022, which allows creators to make money with the "Subscription" feature. It was initially made available only to 10 selected creators in the U.S. 

                                                             Images Credit : Instagram
                                                    Images Credit : Instagram

The 10 Initial alpha creators are:  @elliottnorris , @alanchikinchow , @jordanchiles , @sedona._ , @alizakelly@kelseylynncook , @jackjerry , @bunnymichael , @donalleniii , @lonnieiiv

This feature allows them to create exclusive Subscribers only Live Videos & Stories. Subscriber will get a special badge which will be shown when they comment on the creators page and when message them in their Inbox.

Totally 8 price points was made available for creators to choose. Ranging from $0.99 to $99.99. ($0.99, $1.99, $2.99, $4.99, $9.99, $19.99, $49.99 & $99.99). The payment can be made through App/Play store default payment gateways.

Instagram Subscriptions : New Updates

The New subscriptions features (released on July 14,2022) includes:

  • Subscribers Chat
  • Subscribers Reels
  • Subscribers Post
  • Subscriber Home
This new Instagram subscription feature further helps creators to give more content and get engaged with their subscribers.


Theses features are made available to 1000's of creators, said Instagram Head "Adam Moserri" on an announcement. "Subscriptions are a great way for creators to have a predictable income and for fans to get exclusive content from creators that they love" he further added.

Currently, this feature is only available on U.S. It is not available on all the regions. There is no exact date of rollout to all the users.

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